Welcome to The Neu Me: Unlocking Your Personal Neurochemical Blueprint
Have you ever felt a deep desire to understand yourself more fully? To unravel the mysteries of why you react the way you do, why certain relationships feel effortless, and others seem to hit a constant wall? What if the answers weren't complex psychological theories, but a surprisingly elegant blueprint hidden within your very own brain?
Welcome to The Neu Me, a virtual neuro-dojo where you can retrain your perception to align with a revolutionary human-based knowledge and courses built on the groundbreaking philosophy of Affinity Zones. Here, we believe that true self-mastery and profound connection begin with understanding your innate neurochemical operating system, at whatever level you choose to operate.
What are the Affinity Zones?
At the heart of the Affinity Zones philosophy lies the dynamic interplay of two powerful neurochemicals:
Dopamine (The Accelerator): This is your inner drive, your motivation to seek novelty, pursue goals, and engage with the world. It's the engine of ambition and exploration.
Serotonin (The Container): This is your inner calm, your sense of stability, and your capacity for deep connection and introspection. It's the anchor that provides peace and grounding.
Every single person possesses both dopamine and serotonin, but it's their unique balance and interaction that define your Affinity Zone—your inherent neurochemical blueprint. This isn't about being "good" or "bad"; it's about recognizing your natural predispositions, your default "gear" for experiencing life.
The Four Phenotypes: Your Unique Operating System
The Affinity Zones identify four primary neurochemical "phenotypes," (SS, SD, DS and DD), each a distinct combination of dopamine and serotonin at play. To truly grasp their essence, we expand this into a "third level"—a cyclical understanding that reveals the inherent rhythm and "return to original state" for each type.
SSS (Serotonin-Serotonin-Serotonin): The Grounded Processor.
In Essence: Individuals whose core nature is deeply rooted in stability, order, and cautious, thorough processing. They are the wise, introspective souls who seek deep meaning and connection to the unseen. Their inherent dilemma centers on a struggle to sustain external drive against an overwhelming pull back to inner peace, which can sometimes manifest as a sense of resignation, or, at best, a profound wisdom born from patience and restraint. A few possible expressions of this type include the "Sage," "Old Soul," "Earth Guardian," "Mystic," and "Eccentric Wordsmith."
SDS (Serotonin-Dopamine-Serotonin): The Strategic Navigator.
In Essence: Individuals who expertly blend stability with drive, acting with purpose and efficiency, seeking optimal solutions and harmonious progress. They are the pragmatic achievers who value competence, technical understanding and well-reasoned action. Their inherent dilemma arises from a deep need for balance, often leading to frustration when life demands extremes, or a tendency towards being a "disappointed idealist" if their carefully laid plans are disrupted. Expressions include the "Gutsy Strategist," "Spirited Performer," "Graceful Mover," "Chivalrous Romantic," and "Technical Architect."
DSD (Dopamine-Serotonin-Dopamine): The Creative Explorer.
In Essence: Individuals driven by innovation, curiosity, and a love for new experiences, tempered by a desire for abstract meaning and insightful processing. They are the "juggling innovators" who thrive on intellectual stimulation and social connection. Their inherent dilemma involves a natural tendency to initiate many projects but struggle with completion, leading to potential feelings of being "wired" or periods of self-criticism and rumination after impulsive actions. Expressions include the "Curious Connoisseur," "Flirtatious Intellect," "Esteemed Expert," "Juggling Innovator," and "Social Butterfly."
DDD (Dopamine-Dopamine-Dopamine): The Dynamic Initiator.
In Essence: Individuals defined by powerful drive, decisive action, and an insatiable pursuit of goals, naturally leading and making things happen. They are the "Alpha Leaders" and "relentless conquerors" driven by external impact. Their inherent dilemma often involves a minimal capacity for self-regulation and introspection, which can lead to impulsivity, arrogance, or a struggle to connect deeply on an emotional level. Expressions include the "Alpha Leader," "Relentless Conqueror," "Material Master," "Technological Pioneer," and embodying "Indomitable Will" and "Endless Energy."
Your Journey with The Neu Me: What You'll Gain
At The Neu Me, we understand that these types are not rigid boxes. Life experience means we are constantly evolving, developing "neutral circuits" that allow us to express traits from all four types. However, your dominant type is tied to your innermost self, your core operating system. Our courses will help you honor this core while consciously integrating for greater wholeness.
Our flagship offering is an eight-module course designed to guide you through a deeply transformative process. These are not passive lectures; they are deeply reflective courses centered on your observations and experiences of your own type and the intricate ecosystem of influences around you. You will explore your past, present, and future relationships—be they family, spouses, romantic partners, friends and peers, colleagues and business associates, or your children. You'll gain unprecedented clarity on the dynamics at play in every significant interaction.
To begin your journey, you can access the first exercise and the natal phenotype calculator for free. This initial step will immediately provide you with a profound insight into your own core neurochemical blueprint.
These courses and teachings are truly revolutionary and insightful. Nowhere else can you get this profound knowledge, rigorously developed from Leo Kendrick's 14 years of dedicated research after he first discovered this pattern in 2011. This isn't just theory; it's a meticulously crafted system that has been tested and refined, showing clear demarcations of epigenetic patterns that are activated by the environment. It will give you the focus and perception to connect and relate to life with a level of profundity you've never experienced, unlocking creative solutions to many of life's stubborn problems or persistent areas of misunderstanding.
Through our unique lessons, you will:
Deeply Understand Yourself: Uncover your innate neurochemical blueprint, revealing the hidden motivations behind your thoughts, feelings, and behaviors. Learn your strengths, your dilemmas, and your unique path to well-being.
Master the Art of Understanding Others: Develop a profound empathy for the people in your life by recognizing their distinct neurochemical rhythms and innate needs. Move beyond surface-level interactions to truly "see" them for who they are.
Cultivate Authentic Masculinity: For men, learn how to tap into and express your unique masculine energy in ways that are powerful, confident, and deeply attractive. Understand how to show up with presence, leadership, and emotional attunement, without comparison or pretense. Incorporate your understanding of the phenotypes into your relationships with women and feminine archetypes.
Cultivate Authentic Femininity: For women, learn to connect with and express your unique feminine essence—whether it's nurturing depth, balanced grace, vibrant creativity, or dynamic power. Embrace your intuition, emotional intelligence, and natural magnetism. Develop your instincts and balance them with rational understanding to engage more fully in the polarised dance of masculine and feminine energies.
Heal & Grow Together: Learn to navigate the complexities of past experiences and trauma, both in yourself and in your relationships. Discover how patience, understanding, and open communication can transform challenges into opportunities for deeper love, respect, and passion.
Speak the Language of Connection: Bridge the gap between logical rigidity and the intuitive, emotional, sensual, and imaginative language that often speaks most profoundly to the human heart.
Forge Relationships Built on Respect: Create connections where both partners feel truly seen, honored, and free to flourish, leading to exceptional mental, physical, and relational well-being, fueled by a nuanced dance of authentic masculine and feminine polarity.
Join us at The Neu Me, and begin your journey to a life of profound self-awareness and deeply respected, authentic relationships. You can get started right away by watching the video for Exercise One below and using the phenotype calculator above.